The original original

Brewed under the watchful eye of our Griffin since the 1950s, London Pride is unmistakably London's beer. With its well-rounded flavour and rich history, everything about this authentic, characterful beer binds it to our capital city and the people who love it.

An iconic ale

Not just the iconic ale of the capital, London Pride is an all-British affair that unites a nation of beer drinkers. It's brewed with entirely home-grown hop varieties – Target for bittering and Northdown, Challenger and Goldings for aroma – but the soul of the beer is unquestionably in the malt.

Crystal malts combine with spring-harvested Pale Ale varieties Concerto and Propino, to give Pride its inimitable depth and balance.

Brewer's notes

Brewed to 4.1%, this tawny-coloured premium ale borrows sweet raisin, biscuit and dried-fruit notes from the Crystal malt, while fresh, piney herbs emanate from the hops. Rich, smooth and elegant on the palate, it draws to a clean, satisfying finish with beautifully balanced bitterness.

We brew award winning beers

  • Gold, 2002 (International Beer and Cider Challenge)
  • World Beer Awards, 2010 (
  • Silver, 2011 (International Beer Challenge)
  • Gold, 2015 (Stockholm Beer and Whisky Festival_
See all awards >

Taste profile

Sight: Tawny
Smell: Malt and hops
Taste: Balanced malt and bitterness

Raise a glass

A beer of the people, this famous ale even found its name on the streets of the capital. 'London Pride' was a suggestion by a member of the public in the 50s, inspired by a flower of the same name that somehow survived – thrived, even – in war-time London.


Ale yeast
Malts: chocolate, crystal, pale
Hops: challenger, goldings, northdown, target

Nutrition (per 100ml)

  Keg/bottle Cask
Energy (Kcal): 39.45
Energy (KJ): 165.39 148.39
Protein (g): 0.49 0.33
Carbohydrates (g): 3.47 2.78
Bitterness (IBU): 35 30
ABV: 4.7 4.1

60 Years of Pride

London Pride – brewed, served and enjoyed for 60 years.

Food pairing

London Pride and roast chicken is a perfect marriage of flavours.

Roast chicken: caramel notes of the beer perfectly complement the caramelised skin of the chicken.

There's enough bitterness to cut through the meat, potatoes and gravy and cleanse the palate, but won't overwhelm the harmonious caramel-to-caramel match.

Visit the Fuller's shop

Free UK mainland delivery for orders over £50

Free click and collect from selected Fuller's pubs

Next working-day delivery when you order before 2pm

London Pride

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London Pride drinker's kit

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London Pride gift set

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London Pride cans

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