Fuller's wine team

We are a specialist wine importer/wholesaler embedded within Asahi International and based at the Griffin Brewery. We are focussed entirely on B2B sales to the On Trade, with hundreds of trade customers concentrated in the southern half of England.

We are obsessed with quality. And good doesn't have to be expensive, if you know what you are doing.

There are just over 350 wines in our portfolio, all of which we have sourced, sniffed and selected (and imported) from wineries worldwide.

Our consumer-facing 'pull' approach is not only a USP, but also the direct opposite of the traditional distributor or brand owner-led 'push' model. This approach really does drive everything that we do.

We start from the customer's site with its bespoke needs, and work back down the supply chain to meet those needs, rather than the other way round.

We have options in our range, for all key wines and regions, and don't 'push' one wine (nor one winery's wines) over another.

Working closely with our customers, we work out what is right for that customer, and their consumers.

Our business is totally focussed on the needs of the Independent On Trade.

We don't work with any national chains, nor do we aspire to. If you really care about your consumers, we would love to work with you.

Please check out our 2020 wine portfolio, to get a sense of our capability.

Download our portfolio

Check out our 2020 wine portfolio to get a sense of our capability.

Download